For my Master’s Capstone, I developed the complete brand identity and market entry strategy for Jaime’s Floral Delights. While the project required a full 3-year financial and operational roadmap, I used the opportunity to build a visual system that supported a three-pillar business model: special occasion delivery, a recurring subscription service, and community-based DIY workshops.
I designed a modern, approachable brand identity and translated it across a full-service website mockup, social media campaign, and print collateral. Using a soft color palette and elegant serif typography, this project demonstrates my ability to align creative direction with business goals—ensuring that every design choice, from the logo to the web interface, serves a specific purpose in driving long-term growth and customer loyalty.
Skills: 360° Brand Strategy, UI/UX Mockups, Market Positioning, Campaign Development