For American Menagerie, I built a visual world designed to feel like a "golden ticket" to the ultimate kids' party experience. This wasn't just about a logo; it was about creating a nostalgic, high-energy brand that captures the magic of a western-themed circus. By mixing big-top reds and golds with playful silhouettes of children and animals, I developed a cohesive kit—from stationery to apparel—that turns every touchpoint into an invitation to play. The result is a brand system that’s as scalable as it is whimsical, proving that a strong theme can transform a simple birthday into a full-scale event.
Skills: Full Brand Identity Development, Apparel Design, Themed Concepting, Asset Scaling