Therapeutic horseback riding offers life-changing benefits for neurodivergent individuals and those with physical disabilities—but communicating that impact requires more than just facts; it requires a story. For this project, I developed a comprehensive digital ecosystem for a local therapeutic riding center.
I designed a custom-laid-out blog site and a coordinated social media strategy to highlight the science behind equine therapy and the personal triumphs of the riders. By blending empathetic photography with a clean, web-optimized layout—supported by consistent typography and branded email templates—I built a digital toolkit designed to turn casual visitors into dedicated advocates.
Skills: Digital Storytelling, Social Media Strategy, Layout & Typography, Content Strategy