For the 2024 holiday season, we ditched the standard one-off gifts in favor of a curated, custom-branded apparel collection. I designed a professional internal catalog to give our team a high-end shopping experience, showcasing everything from heavyweight hoodies to custom mugs with a clean, retail-inspired layout. Management loved the polished look so much they pivoted, using the catalog to streamline the holiday gift process for all our major external clients. The result turned a simple internal project into a powerful, client-facing sales tool that proved the value of "branding your own brand."
Skills: Photo Editing, Catalog Layout, E-commerce Visualization, Merchandise Branding